Feature of our owner Bas in The Creative Cyclist Podcast by Le Coffee Ride

Our founder Bas is sharing his story how he started the Magistrale Coffee brand in 2016 as a side hustle and managed to move to a full time position a few years later. He tells about building a community of loyal coffee lovers and cycling cafes throughout Europe while working closly together with some professional riders and being present during many cycling events. He shares where his passion for coffee came from, why he wanted to start a side hustle, the process of coffee roasting, how he got his brand started, his collaboration with Laurens Ten Dam and much more!

LISTEN TO IT HERE!